Co-Founder at So Bad So Good
Online Media | Sydney, Australia, AU
Marketing / digital professional with a rich & unique mix of online expertise spanning 11 years across media, digital and entertainment portals - working with such companies as Universal Music Group, Rolling Stone Magazine, Soundbuzz, MySpace & Cancer Council NSW.
Current co-founder of the pop culture content site sobadsogood.com which gets over 1,500,000 unique views per month.
I spent 4 years at Fox Interactive Media (News Limited) curating content for the social networking portal Myspace.com, as well as leading their product marketing and social media channels. My last role saw me create and implement the social media vision and engagement plan for the Cancer Council NSW.
I'm passionate and intuitive about my work and I believe you should always strive to be innovative and creative in everything you do. Outside of work, I'm one of Australia's Top 100 bloggers, I'm a pop culture & design fanatic, photography fan and lover of good web design.
Specialties: Digital strategy, direction & implementation. Content creation, deployment & acquisition. Community development, insights & reporting. Online marketing, SEO & engagement. Online brand loyalty / tone of voice. Digital media planning & monetisation. Online business and partnership development.