Co-Founder at So Bad So Good
Online Media | Sydney Area, Australia, AU
Marketing / digital professional with a rich & unique mix of online expertise spanning 10 years across media, digital and entertainment portals - working with such companies as Universal Music Group, Rolling Stone Magazine, Soundbuzz, MySpace & now the leading cancer charity in New South Wales - Cancer Council NSW.
I spent 4 years at Fox Interactive Media (News Limited) curating content for the social networking portal Myspace.com, as well as leading their product marketing and social media channels.
I’m now currently leading the social media vision for the Cancer Council NSW as their Online Community Officer.
Outside of work, I'm one of Australia's Top 100 bloggers, I'm a pop culture & design fanatic, photography fan and lover of good web design.
Finally, I’m the co-founder of the pop culture content site sobadsogood.com which gets over 1M unique views per month. I'm passionate and intuitive about my work and I believe you should always strive to be innovative and creative in everything you do.
Specialties: Digital strategy, direction & implementation. Content creation, deployment & acquisition. Community development, insights & reporting. Online marketing, SEO & engagement. Online brand loyalty / tone of voice. Digital media planning & monetisation. Online business and partnership development.